Social Media Master Course [08 May 2010]

This innovative Master Course looks at how Social Media (i.e. social networks such as facebook, twitter, blogs etc.) can be used to communicate with potential and existing customers effectively as well as spread the word about events and activity programmes. Social Networking is a powerful tool which can be used for further participation in business and facilitate collaboration, community building and supporting strategic initiatives. The Master Course will focus on successful existing programmes and help participants start develop their own social media optimisation campaign.

Programme Content:

The elements of Social Media, Engaging with Social Media, Consumer generated Media, Building a Social Media Campaign
Social Media Metrics, Social Platforms, Advertising and the Social Web, The multimedia channels
Objectives, Metrics and ROI, Mobile Social networking

Who is the Master Course for:

Entrepreneurs looking to accelerate company performance through e-marketing and social media.

Managerial or professional staff from large or small organisations who need to learn how social media optimisation can be used to target social networks and to 'spread a message'.

Undergraduate and postgraduate students who want to develop foundation knowledge of e-marketing and social media strategies to improve graduate career prospects.

Introducing the Programme Leader

Dr Evangelos Moustakas is a Senior Lecturer at Middlesex University Business School in London and Chair of the Special Interest Group in e-marketing at the Academy of Marketing in the UK. He teaches Master Class courses on e-marketing and innovative technologies, marketing communications. Evangelos holds a doctorate in e-marketing from Middlesex University (Computing Science), a Master of Science in e-Commerce and two Undergraduate degrees in Business Administration and Accounting. He has authored over a dozen research publications and presented his work at International Conferences in Europe and the US. He is a regular, invited columnist to several practitioner IT and Digital Technology magazines.

Contact Information

For more information about the Social Media Master Course please contact:

Dr Evangelos Moustakas [e.moustakas@mdx.ac.uk]
Senior Lecturer, Middlesex University in London
Special Interest Group e-Marketing Chair, Academy of Marketing in UK

Ana Carolina Parente [aparente@estgl.ipv.pt]
PGCert Administration Manager [Telephone: + 351 254 61 53 91 / + 351 254 61 54 77 | Fax: + 351 254 61 30 29]

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